Personalization & Pre-Stay Communication

Recently, I was in New York and I stayed at a pretty well known hotel. It was a big hotel. Not the type of place I would typically stay, but as our customer size is getting larger and larger, I thought I would consider it research and see how they handled guest communication. It was also pretty central to every place I needed to get to during my short trip. 

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Chris DouglasComment
10 Travel Trade Show Hacks

Everyone knows that trade shows can be an effective way to market yourself. We just got back from one. Our first one in fact! I learned a few very valuable lessons that I’m going to drop right here:

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Chris Douglas
Hoperator at Travel Technology Europe

You would think running a travel focused company that we would be traveling all the time! But, it’s not the case. However, our founders, Michael Foltz and Chris Douglas will be in London at the end of the month for Travel Technology Europe.

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Hoperator
3 Travel Trends Millennials Embrace

Hi Joe here, resident millennial at Hoperator. I’m sure this isn’t news for you; but millennials like to travel. And, all the hype in the past couple of years show that we’d rather spend our money on experiences rather than material objects. But traveling can be insanely expensive. So we leverage technology to not only save some cash to pay for the inflated rent on our 300 square foot studio apartment, but also for the sake of convenience.

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Joe Ruskey
Why Small is Better and Adaptation is Key

We are in an era of transformation. Independent hospitality businesses increasingly realize that the success of their business often depends on external factors. While these changes have led to an enhancement of offerings and the possibility of attracting more guests, they have also presented their own challenges. So, as independents, how can we innovate to address these trials, and what will they mean for the future?  

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Joe Ruskey
Getting Started With Data and Segmentation

Hospitality and travel brands have all the data any marketing professional could ever want; 77% of affluent travelers belong to at least one hotel loyalty program. These loyalty programs, along with registration data, purchase history, and customer databases, can provide personal information like a guest’s favorite meal for breakfast to broader findings such as the most likely booking time for specific customer subsets. 

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Why Corporate Travel is Terrified of "Bleisure"

“Bleisure travel” is a growing trend in the travel and hospitality industries where business travelers extend their trips so they can further enjoy a destination. This is good news for independent brands, as most travelers typically secure other lodging and amenities for the “bleisure” portion of the trip so they don’t have to spend tons of money to stay in the corporate hotel. In addition, “bleisure” travelers often schedule at least two extra days and will usually bring an additional guest, whether it’s a friend, their spouse, or their kids. 

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