Posts in Perspectives
Getting Started With Data and Segmentation

Hospitality and travel brands have all the data any marketing professional could ever want; 77% of affluent travelers belong to at least one hotel loyalty program. These loyalty programs, along with registration data, purchase history, and customer databases, can provide personal information like a guest’s favorite meal for breakfast to broader findings such as the most likely booking time for specific customer subsets. 

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Why Corporate Travel is Terrified of "Bleisure"

“Bleisure travel” is a growing trend in the travel and hospitality industries where business travelers extend their trips so they can further enjoy a destination. This is good news for independent brands, as most travelers typically secure other lodging and amenities for the “bleisure” portion of the trip so they don’t have to spend tons of money to stay in the corporate hotel. In addition, “bleisure” travelers often schedule at least two extra days and will usually bring an additional guest, whether it’s a friend, their spouse, or their kids. 

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